Contents Acknowledgments...................................................................................III Introduction..............................................................................................V 1 Middle class focuses on saving... World class focuses on earning............................................................. 17 2 Middle class thinks about money in linear terms... World class thinks about money in non-linear terms....................... 18 3 Middle class believes hard work creates wealth... World class believes leverage creates wealth ...................................... 20 4 Middle class believes money is the root of all evil... World class believes poverty is the root of all evil............................ 22 1 Middle class focuses on saving... World class focuses on earning Driven by the fear of loss and uncertainty of the future, the masses focus on how to protect and hoard their money. While world-class thinkers understand the importance of saving and invest- ing, they direct their mental energy toward accumulating wealth through serving people and solving problems. When an economic correction occurs, the fear-based saver suffers catastrophic losses that may take years to recover. While world-class thinkers suffer similar losses, they quickly turn their attention to financial opportunities that present themselves in a society of suddenly terrified people. While the masses are selling for short-term survival, the great ones are buying for long-term success. One group is operating from fear, the other, from abundance. The self-made rich aren't afraid to take calculated risks, because they know if they lose they can make it all back. While the middle class is always looking for the home run investment that will make them wealthy, the world class invests wisely, knowing the bulk of their fortune will come from the service they provide. Most people are more concerned with the modest gains they accumulate from their savings and investments than they are with using their billion dollar minds to create a fortune. The masses are so focused on clipping coupons and living frugally they miss major opportuni- ties. Even in the midst of a cash flow crisis, the rich reject the nickel and dime thinking of the masses. They are masters at focusing their mental energy where it belongs: on the big money. How about you? Are you more focused on saving pennies or building an empire? Your current financial status will give you an idea of your past thinking. If you're rich, keep thinking the way you're thinking. If not, maybe it's time for a change. "Money is power, and you ought to be reasonably ambitious to have it." - Russell Conwell Rich Resource: The Rich: A New Study of the Species by William Davis Critical Thinking Question: Based on your past behaviors and results, are you thinking big or small? ᏸ Action Step: Make a decision today to think bigger and maximize your money potential. 2 Middle class thinks about money in linear terms... World class thinks about money in non-linear terms The masses trade time for money. This creates the belief that making money is a linear process directly connected to time. The average person believes the only way to earn more money is to work more hours, with the exception of raises and bonuses. The wealthy know big money requires thinking about it in non-linear terms. Thegreat ones are masters at generating money through ideas that solve problems. They realize since there is no limit to ideas, there is no limit to how much money they can earn. So while the middle class is scram- bling to survive and frightened for their financial future, the world class is capitalizing on their elevated level of awareness. The masses waste a substantial percentage of their mental energy worrying about money, while the champions are fearlessly directing their focus to becoming wealthier every day. Fortunes can be created almost overnight with the right idea at the right time, but only if the performer understands this non-linear phenomena. Since most people think of making money in a linear fashion, they never invest the necessary effort to create high impact solutions. The truth is, people who educate themselves in this philosophy have the potential to become as wealthy as they wish. And while this has been proven again and again, the average person's refusal to believe this holds them back from ever getting started. This is another reason on the long list of why the rich get richer, and the poor, poorer. "The entire essence of America is the hope to first make money-then to make money with money- then make lots of money with lots of money." - Paul Erdman Rich Resource The Intelligent Investor by Benjamin Graham Critical Thinking Question: When you're problem solving, do you spend more time looking for the obvious answer or the non-obvious answer? Linear think- ing is the obvious and non-linear