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How the rich think

How the rich think

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Contents Acknowledgments...................................................................................III Introduction..............................................................................................V 1 Middle class focuses on saving... World class focuses on earning............................................................. 17 2 Middle class thinks about money in linear terms... World class thinks about money in non-linear terms....................... 18 3 Middle class believes hard work creates wealth... World class believes leverage creates wealth ...................................... 20 4 Middle class believes money is the root of all evil... World class believes poverty is the root of all evil............................ 22 1 Middle class focuses on saving... World class focuses on earning Driven by the fear of loss and uncertainty of the future, the masses focus on how to protect and hoard their money. While world-class thinkers understand the importance of saving and invest- ing, they direct their mental energy toward accumulating wealth through serving people and solving problems. When an economic correction occurs, the fear-based saver suffers catastrophic losses that may take years to recover. While world-class thinkers suffer similar losses, they quickly turn their attention to financial opportunities that present themselves in a society of suddenly terrified people. While the masses are selling for short-term survival, the great ones are buying for long-term success. One group is operating from fear, the other, from abundance. The self-made rich aren't afraid to take calculated risks, because they know if they lose they can make it all back. While the middle class is always looking for the home run investment that will make them wealthy, the world class invests wisely, knowing the bulk of their fortune will come from the service they provide. Most people are more concerned with the modest gains they accumulate from their savings and investments than they are with using their billion dollar minds to create a fortune. The masses are so focused on clipping coupons and living frugally they miss major opportuni- ties. Even in the midst of a cash flow crisis, the rich reject the nickel and dime thinking of the masses. They are masters at focusing their mental energy where it belongs: on the big money. How about you? Are you more focused on saving pennies or building an empire? Your current financial status will give you an idea of your past thinking. If you're rich, keep thinking the way you're thinking. If not, maybe it's time for a change. "Money is power, and you ought to be reasonably ambitious to have it." - Russell Conwell ᏷ Rich Resource: The Rich: A New Study of the Species by William Davis ᏶ Critical Thinking Question: Based on your past behaviors and results, are you thinking big or small? ᏸ Action Step: Make a decision today to think bigger and maximize your money potential. 2 Middle class thinks about money in linear terms... World class thinks about money in non-linear terms The masses trade time for money. This creates the belief that making money is a linear process directly connected to time. The average person believes the only way to earn more money is to work more hours, with the exception of raises and bonuses. The wealthy know big money requires thinking about it in non-linear terms. Thegreat ones are masters at generating money through ideas that solve problems. They realize since there is no limit to ideas, there is no limit to how much money they can earn. So while the middle class is scram- bling to survive and frightened for their financial future, the world class is capitalizing on their elevated level of awareness. The masses waste a substantial percentage of their mental energy worrying about money, while the champions are fearlessly directing their focus to becoming wealthier every day. Fortunes can be created almost overnight with the right idea at the right time, but only if the performer understands this non-linear phenomena. Since most people think of making money in a linear fashion, they never invest the necessary effort to create high impact solutions. The truth is, people who educate themselves in this philosophy have the potential to become as wealthy as they wish. And while this has been proven again and again, the average person's refusal to believe this holds them back from ever getting started. This is another reason on the long list of why the rich get richer, and the poor, poorer. "The entire essence of America is the hope to first make money-then to make money with money- then make lots of money with lots of money." - Paul Erdman ᏷ Rich Resource The Intelligent Investor by Benjamin Graham ᏶ Critical Thinking Question: When you're problem solving, do you spend more time looking for the obvious answer or the non-obvious answer? Linear think- ing is the obvious and non-linear

Chapter 1 Middle class focus world class focus on earning money

1 Middle class focuses on saving...

World class focuses on earning............................................................. 17

2 Middle class thinks about money in linear terms...

World class thinks about money in non-linear terms....................... 18

3 Middle class believes hard work creates wealth...

World class believes leverage creates wealth ...................................... 20

4 Middle class believes money is the root of all evil...

World class believes poverty is the root of all evil............................ 22

1

Middle class focuses on saving...

World class focuses on earning

Driven by the fear of loss and uncertainty of the future, the

masses focus on how to protect and hoard their money. While

world-class thinkers understand the importance of saving and invest-

ing, they direct their mental energy toward accumulating wealth

through serving people and solving problems. When an economic

correction occurs, the fear-based saver suffers catastrophic losses that

may take years to recover. While world-class thinkers suffer similar

losses, they quickly turn their attention to financial opportunities that

present themselves in a society of suddenly terrified people. While the

masses are selling for short-term survival, the great ones are buying

for long-term success. One group is operating from fear, the other,

from abundance. The self-made rich aren't afraid to take calculated

risks, because they know if they lose they can make it all back. While

the middle class is always looking for the home run investment that

will make them wealthy, the world class invests wisely, knowing the

bulk of their fortune will come from the service they provide. Most

people are more concerned with the modest gains they accumulate

from their savings and investments than they are with using their

billion dollar minds to create a fortune. The masses are so focused

on clipping coupons and living frugally they miss major opportuni-

ties. Even in the midst of a cash flow crisis, the rich reject the nickel

and dime thinking of the masses. They are masters at focusing their

mental energy where it belongs: on the big money. How about you?

Are you more focused on saving pennies or building an empire? Your

current financial status will give you an idea of your past thinking. If

you're rich, keep thinking the way you're thinking. If not, maybe it's

time for a change.

"Money is power, and you ought to be reasonably ambitious to have it."

- Russell Conwell

᏷ Rich Resource:

The Rich: A New Study of the Species by William Davis

᏶ Critical Thinking Question:

Based on your past behaviors and results, are you thinking big

or small?

ᏸ Action Step:

Make a decision today to think bigger and maximize your

money potential.

2

Middle class thinks about money in

linear terms... World class thinks

about money in non-linear terms

The masses trade time for money. This creates the belief that

making money is a linear process directly connected to time. The

average person believes the only way to earn more money is to work

more hours, with the exception of raises and bonuses. The wealthy

know big money requires thinking about it in non-linear terms. Thegreat ones are masters at generating money through ideas that solve

problems. They realize since there is no limit to ideas, there is no limit

to how much money they can earn. So while the middle class is scram-

bling to survive and frightened for their financial future, the world class

is capitalizing on their elevated level of awareness. The masses waste a

substantial percentage of their mental energy worrying about money,

while the champions are fearlessly directing their focus to becoming

wealthier every day. Fortunes can be created almost overnight with the

right idea at the right time, but only if the performer understands this

non-linear phenomena. Since most people think of making money

in a linear fashion, they never invest the necessary effort to create

high impact solutions. The truth is, people who educate themselves in

this philosophy have the potential to become as wealthy as they wish.

And while this has been proven again and again, the average person's

refusal to believe this holds them back from ever getting started. This

is another reason on the long list of why the rich get richer, and the

poor, poorer.

"The entire essence of America is the hope to first

make money-then to make money with money-

then make lots of money with lots of money."

- Paul Erdman

᏷ Rich Resource

The Intelligent Investor by Benjamin Graham

᏶ Critical Thinking Question:

When you're problem solving, do you spend more time looking

for the obvious answer or the non-obvious answer? Linear think-

ing is the obvious and non-linear thinking is the unobvious.ᏸ Action Step:

Always look for the obvious, simple, linear solution first. If that

doesn't work, start brainstorming the unobvious, more com-

plex, non-linear solutions.

3

Middle class believes hard work

creates wealth... World class

believes leverage creates wealth

I

f hard work was the secret to financial success, every construction

worker and cocktail waitress would be rich. The wealthy strategi-

cally focus their efforts on the most profitable areas of their business

while leveraging their contacts, credibility and resources to maximize

the results of every action they take. World-class performers work

hard, but not in the traditional sense. Hard work to the wealthy means

out-thinking their competitors and leveraging the collective brain-

power of their advisors. The middle class sees hard work as a badge

of honor. The world class sees success as a more important badge

of honor. While one group is mentally and physically exhausted at

the end of the day, the other is fresh and excited about thinking of

new solutions and ideas that will keep the first group employed. As a

result, the middle class lives paycheck to paycheck and the world class

lives without limits. The only real difference lies in their approach and

ability to use leverage in place of linear effort.

The average person is playing life's proverbial slot machine, while

the wealthy own the slot machines. The beauty of living in a capi-

talistic society is that anyone in the middle class is free to make theSteve Siebold 21

necessary changes in their thinking to capitalize on the concept. Most

people won't do it because they are either unaware of how they can

think differently, or don't believe it's possible. Either way, the wealthy

will continue to amass fortunes while the masses sit on the sidelines

worrying about how to pay their bills.

"People with leverage have dominance over people with less

leverage. In other words, just as humans gained advantages

over animals by creating leveraged tools, similarly, humans

who use these tools of leverage have more power over humans

that do not. Saying it more simply, 'leverage is power'."

- Robert Kiyosaki

᏷ Rich Resource

Your Money & Your Brain: How The New Science Of Neuroeconomics

Can Help Make You Rich by Jason Zweig

᏶ Critical Thinking Question:

What were taught about hard work when you were growing

up?

ᏸ Action Step:

Make a decision to let go of any limiting beliefs you have about

hard work, and start thinking about how you can use leverage

to become more successful.

How Rich People Think 22

4

Middle class believes money is the

root of all evil... World class believes

poverty is the root of all evil

The average person has been brainwashed to believe rich people

are lucky or dishonest. The biblical passage that states the love of

money is the root of all evil has been misquoted by many to say that

money itself is the root of all evil. As a result of poor programming

and ignorance, the masses are infected with the disease of focusing

on lack and limitation regarding money and are uneducated about

what it means to be wealthy. The world class knows that while having

money doesn't guarantee happiness, it does make your life easier and

more enjoyable.

World-class thinkers consciously build beliefs about money that

serve their best interests and help them develop substantial sums. It's

not intelligence or education that holds back the average person from

getting rich, it's the middle-class beliefs around money that keep them

struggling to survive in a world of abundance. If you want world-

class wealth, copy the beliefs of the wealthy, knowing you will even-

tually begin to behave based on those beliefs. While the masses are

searching for the answer on the outside, the great ones know building

wealth starts on the inside. First you build world-class beliefs around

money, then you take action based on those beliefs. Your results will

follow your actions. Would you believe it's that easy? Most people

don't. Why not give it a try? What have you got to lose?Steve Siebold 23

"Run for your life from any man who tells you that money is

evil. That sentence is the l

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